The Streamys Let Us All Down
April 12th, 2010I’ve been looking forward to the Streamy’s for the past few months. It’s absolutely incredible to see how quickly things have progressed since 2006 when Greg, Mesh, Amanda and I created lonelygirl15. Back then almost no one had ever heard of a web series before and there definitely wasn’t a professional society or an awards show. It was a time of breathless excitement and unbounded potential. Video podcasts like Ask A Ninja, Ze Frank, and Rocketboom were truly groundbreaking, mixing video with interactivity in ways that were previously impossible in the old mediums of television and film. These guys (and gals!) didn’t follow any rules. They were experimenting with the interactive nature of the internet and learning as they went. Shooting things quickly, putting them online, listening to the community, processing their input, and publishing something new that could only exist because that community chose to respond. This was not television. It wasn’t film. This was something new.
Unfortunately, the art preceded the business models and a lot of those pioneers left for the (dubiously) greener pastures of traditional media, or they were forced to focus on the business side of the equation, pulling them away from their art. This has been a difficult decision tree for me over the years and I can only imagine how difficult it must have been for others who had offers from traditional media at a time when producing online video meant writing checks out of your own bank account. Maybe I’m dating myself, and I’m sorry if I sound like a disgruntled grandpa, but I think that we’ve lost our way. Our trailblazers have left us, and we’re wandering aimlessly in our covered wagons. I’ll be the first to admit my own culpability in this regard. In building EQAL Greg and I have focused 100% on the business side of the equation, and I’ve been so busy working to build a sustainable business that I’ve shirked my responsibility to lead the way creatively and provide guidance to a new generation of creators and to the IAWTV and Streamys. I’m not suggesting that I have all the answers or that I’m even right, I’m just saying that I haven’t made an effort to be part of the conversation. Frankly, I do my talking much better behind the camera or the desk. I’ve never liked being in the spotlight. However, after last night’s debacle, I feel like I need to speak up.
The Streamys let me down. The Streamys let us all down.
Before I continue this post, I need to make it clear that I am in awe of how hard Brady, Marc, Drew, Josh, and everyone at Tubefilter and the IAWTV are working to elevate this medium. I know that it’s a thankless job that most people wouldn’t have the guts or wherewithal to undertake, and I have HUGE respect for them and everyone who busted their asses to put on the Streamys. So, I’m not hating, I’m just trying to get at the core of the problem and provide constructive feedback. Most importantly, I’m going to put my money where my mouth is by getting more involved with the IAWTV to help make sure this doesn’t happen again next year.
I’m not going to go into a detailed review of last night’s show; many other people have already done that. Suffice it to say that the Streamys were simultaneously funny, over-the-top, crass, inspiring, crude, silly, wonderful, immature, awkward, and surreal. But most of all, they were confused. And I think that’s the problem. This new medium is facing an identity crisis, and it’s this identity crisis that underlies the problems faced by the Streamys last night. Hell, this medium doesn’t even have a name! Webisodes? Blech, so 1998. Web Series? What if it isn’t serialized… Web Shows? But, you can watch via mobile and download. Are we talking about video only? How about multimedia? Vloggers? Dramas? Comedies? Reality? What the hell is this new medium all about?
Just like blogging, it’s going to take some time for the medium to hit its stride, and I think it’s the responsibility of the creators, the financiers, and the professional societies and award shows to steer us in the right direction. Without guidance our industry will become just another evolutionary dead-end like the CD-ROM publishing industry. When was the last time you played Myst? The first step is understanding what this medium is about, naming it, and honing in on that core identity, because until we know what we are talking about we can’t give out awards for the best “whatever this thing is that we are talking about.” Quality is relative. Read Zen and the Art of Motorcycle Maintenance and you’ll understand what I’m talking about.
So that’s what I want to do right here. Figure out the defining features of our medium. But, this isn’t about me. This is about all of us. So, this is an open thread. A dialogue. Let me know in comments below what you think defines this new medium. My goal is to find a few core principles and a name to describe our art that we can use over the next year to guide us.
Here are my core principles. These are the tenets that guide every show that EQAL has produced from lonelygirl15 to KateModern to Harpers Globe to the Real Women of Philadelphia.
- A Home – The show needs a home for the community. Typically this is a website dedicated to the show and the community that incorporates a variety of social and publishing features. We use Umbrella, but this could be WordPress, Ning, Tumblr or other platforms. It could be an iPhone or Android app (I’m a huge proponent of the web as the ultimate application platform and agree with Mark Suster’s assessment that “app is crap” but that’s a post for another day).
- Video and More – The show needs to incorporate video. Otherwise, it’s a blog. But, it can’t just incorporate video. It should make full use of the rich media publishing capabilities of the web, leveraging photos, text, and even audio to create the experience.
- Interactive and “real-time” – This is the most important tenet and it’s an absolute requirement. The show must be interactive and it should be produced and distributed in such a way that it feels like it is responding to the audience in real-time. We call it a “call-to-action loop” where the show calls out to the community to perform some action, the community acts, and the show is somehow influenced by the actions of that community.
What’s even more important is what I left out. The show doesn’t need to be scripted. The show doesn’t need to be a specific genre. The show doesn’t need to be serialized. The show doesn’t need famous actors. The show doesn’t need a beginning, middle, or end. The show doesn’t need a huge budget or a huge crew. Let me say that again, the production values don’t matter. This might sound sacrilege, but “premium content” doesn’t require a “premium” budget, it just needs passionate talent driving the experience, and the scope of production should match the budget and show aesthetic. The most popular channels on YouTube are still shot with consumer equipment. ‘Nuff said.
Now, for the name. Greg and I like “social shows.” We debated internally for months and discussed a ton of different variations, but ultimately we liked this because it’s short and sweet and not too limiting. It’s a show that’s social. Simple as that. The word “show” implies “entertainment” and “performance,” and the word “social” gets to the interactive and real-time nature of the art form. We think it differentiates “these things” from blogs, and properly aligns them with their historical connection to television, film, and theater. In keeping with the theme, we call our medium social entertainment. So, social shows and social entertainment.
Like I said, this is a conversation. This is how I feel and these are the principles that guide EQAL, but I want to know what you think should guide this community over the next year. Let me know in comments. Thanks for listening.
UPDATE: Great apology from Brady on NewTeeVee.









