Hey everyone,
I’ve been reading your comments all day and the debate over Taylor’s latest video has been FASCINATING! As you all know, we do our absolute best to write and produce a great show. Yeah, sometimes it isn’t always up to your (and our) standards, but this isn’t easy. However, there are those times when things come together creatively and we all feel so lucky to be part of this project.
As for the commercial aspect of what we do, it is kind of a necessary evil. We would much rather just tell a great story and not worry about having to make enough money to pay for production. Unfortunately, that is not a reality. We have lots of REALLY talented people working full time on this show. Over the last year and a half, our team has grown into almost the equivalent of a small TV show. Therefore, we need to come up with creative ways to feed all these mouths.
We tried using services like Revver and we do receive some revenue from YouTube because they show display ads around our videos. However, as many of you know, these services pay VERY little. It’s not nearly enough to sustain our production budget.
So, what are we left to do? We try to come up with creative brand integrations that accomplish two things: 1) entertain the community and 2) make the brand feel like they are getting good promotion for their product. Sometimes we do a great job . . . Spencer Gilman. Sometimes it’s not as great . . . Tampax. However, we try our best to make sure the integration does not interfere with the story and hopefully makes it better. We are grateful that some of you really understand what we are trying to do and write amazing supportive comments like this one from chippercat:
There are some of us that totally GET that this is a new medium of entertainment… and that the developers, writers, actors and crew deserve to get paid for what they do… hence product placement.
I applaud the creativity… I apprecaite the expanded storylines and spin offs… most of all I am totally hooked on this new, INTERACTIVE form of entertainment!! I am currently following Lg15, Kate Modern, Redearth, Jack AND Quarterlife. I work 50-60 hours a week, follow these stories, participate actively in them and STILL have a life away from it all. I just watch a lot less TV now and play a lot less video games.
If you don’t enjoy this new world… that is your choice. I just really do NOT understand what all the fuss is about. I, for one, feel very excited to be a part of this new platform as it unfolds… and I see all these trial and error attempts at forming the face of this new concept very interesting and pioneering!! The more creative and involved the product placement is… the bigger the payoff. They are trying new things.
These are exciting times, folks… one day you will probably look back and appreciate the significance of it all.
Thanks Chipper, we are excited too!
With the current integration for Jumper - there, I admitted it
- we are really happy with how things are going. Jack is a cool character and his story arc is getting very interesting. If you don’t believe me, ask hopefulsemblence . . . yes hopeful, I read all your blog posts. Also, Jack’s story is NOT required viewing to follow the lonelygirl15 storyline. Taylor is following Jack’s videos closely and is in communication with Jack, but we promise you do not have to follow what he is doing to understand the main plotline. Think of it as a really creative integration starring your favorite characters that is related to your favorite show but not required viewing . . . it’s not even in the same fictional universe. Is Jack telling the truth? Can he teleport? We don’t know and neither does Taylor.
So that’s my little speech for today. We do hope that you watch all Jack’s vids and enjoy his storyline . . . and it would be GREAT if you went and saw Jumper and told the great people at Fox that you went because of lonelygirl15!!!
Also, we invite you to give us input and feedback into what else you would have liked from us for this integration. Finally, in the comments below, give us some ideas of other integrations you think would be cool and would enhance the story. Maybe with all your help, we can get some of those sponsors to support our show so that we can keep producing for years and years!
Thanks again for making this community awesome. We always appreciate your candid feedback and unflinching support.
Greg
P.S. Here is a list of all the brands that have paid for sponsorship in lonelygirl15 and KateModern:
Lonelygirl15
Hershey’s Icebreakers Sours Gum
Neutrogena
20th Century Fox – “Jumper”
KateModern
MSN
Orange Mobile
Gillette
Pantene
Tampax
Disney - Hallam Foe, Enchanted, Ratatoulle
Paramount - Disturbia, Transformers, Stardust